FT Guide to Business Start Up 2009 Sara Williams

Description Contents Author Description 'A must for any small business owner' Federation of Small Businesses Starting your own business can be a daunting task. The Financial Times Guide to Business Start Up is a comprehensive and trusted guide that will cover every important aspect of your business start up. It offers essential guidance on everything from developing your business idea, to your obligations as an employer. It remains the only small business guide to be updated annually, making it the most up-to-date resource and reference book for anybody serious about starting and growing their own business. This edition has been completely revised to reflect the latest tax and legal changes to coincide with the budget announcement. It also offers valuable advice on all of the crucial areas of running a business, and has been fully updated to reflect today’s business environment, including a new section on e-marketing. Starting a business can feel risky – but this annually updated guide covers all the bases and will ensure both you and your business are heading for success. top Contents Acknowledgements Update for the Financial Times Guide to Business Start Up 1. You and your ideas 2. Who will buy? 3. A spot of coaching 4. Your business identity 5. Are you sure? 6. The business plan 7. Timing the jump 8. Less than 100 per cent 9. Off the peg 10. Franchises 11. Beating the pirates 12. The right name 13. Getting the message across 14. Getting new customers 15. Building customer relationships 16. How to set a price 17. Choosing your workplace 18. Information technology - and other equipment 19. Professional back-up 20. Getting the right staff 21. Your rights and duties as an employer 22. Insurance 23. Forecasting 24. Raising the money 25. Staying afloat 26. Moving ahead 27. Not waving but drowning 28. Keeping the record straight 29. Tax 30. VAT 31. Pensions and retirement References Index